https://www.graceboatwright.com/about daily 1.0 2026-01-05 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/6f0663b6-63da-44d7-bcc6-b1c9950aa386/IMG_4769.jpg https://www.graceboatwright.com/newsletter daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583711832043-L5LWG9YHPYX895G4WHAW/before+w+edits.png Host newsletter Before https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583713055353-1WI5PJH7CKXFZ6ZO8TRU/research.png Host newsletter https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583712003179-488NDAWSBNFSMBCX022O/after.png Host newsletter After https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583713054899-GBB59HJ5B1OK478JK972/calendar.png Host newsletter https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583713283236-5LUKTNIX8F2QJOYGJY1K/survey+intro.png Host newsletter - Host Hub Newsletter Problem: Our community of 13,000 hosts didn’t have access to the performance data they needed to establish a feedback loop between their behavior and the associated ROI. Hypothesis: If we provide hosts ongoing access to their performance data, they will be more engaged with the platform, motivated to succeed, and equipped to do something about it. My Deliverables: Content hierarchy and copy for three fully automated email templates, a full-year editorial calendar, and research to support an in-product solution (metrics dashboard) https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583705554020-M6LUF6A32ZNOPY9Q47Q3/metrics+w+notes.png Host newsletter https://www.graceboatwright.com/onboarding-design daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595696913825-5OR0A1HTNXUVJCOR2QKS/Screen+Shot+2020-07-25+at+1.05.22+PM.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595699250074-J18YNG5Q1NNGFZ8SB7EC/policy+agreement.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595699295130-J0PHHV5QMAZ6VKF12AOF/SK+EX+1.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595700548720-RRBMA04VNAPC8BUPRLX8/welcome%2B-%2Bbefore.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595696852451-BAR8WVHEJPVADAT0485Z/Screen+Shot+2020-07-25+at+1.05.02+PM.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595698979944-VKU7BLBZT88JU07KMNDN/submitted+listigns+copy.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595699294367-1Q7GR2HTXYIGJKOSRXBU/SK+EX+2.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595700496168-KICKAB1MJOIZK6KV6QUB/welcome+email+after.png Onboarding design https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1583787202858-0AVGQGIP03B2YD91LMFF/lifecycle+goal.png Onboarding design - Host Onboarding Design Problem: Education was front-loaded in onboarding, causing friction in the user experience and significant drop-off in our sales funnel. Hypothesis: By mapping the user journey, we can create a more intentional curriculum from sign-up to first five-star review that improves the user experience without sacrificing important education. My Deliverables: User journey map and information architecture; Revised onboarding tutorial; Lifecycle emails; Blog series; UX copy https://www.graceboatwright.com/launching-add-ons daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1584053521959-GHFK3ZP18BVI8CWJC9TN/Screen+Shot+2020-03-12+at+3.50.42+PM.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1585264509717-5GZTR2VTKT3I2VAE3EW8/add+ons+launch+email.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595691791482-2IZP216HQ4VHY8LBA307/Screen+Shot+2020-07-25+at+11.42.42+AM.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595692529093-Y5W115PYSRWII00JQQ0O/Screen+Shot+2020-07-25+at+11.54.11+AM.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1585260935598-TSDP6YFAJJKXRZ8UDV3W/methodology+notes.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1585264626210-PHHQ3RGZ8X42RL1BK2LI/add-ons+support.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1595692679744-R9IVVPH3QD19XC0QJE5T/Screen+Shot+2020-07-25+at+11.22.18+AM.png Add-ons launch https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1584144574768-Z7OUERYXKQUGTR8W490Z/Checkout_Graphic.png Add-ons launch - Launching the add-ons feature Problem: The success of add-ons, a feature that enables hosts to sell services through Peerspace, was required to meet our growth objectives. Hypothesis: By deploying a cross-functional team to bring the feature to market and encourage adoption, we can meet our growth goals within two quarters. My Deliverables: Launch emails and support FAQ; User research; Product marketing campaigns; Content audits; UX copy https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1585258174566-YMHYCSZ0N4YOEI4UMPGH/survey Add-ons launch https://www.graceboatwright.com/celebration-principles daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/11850c3f-c5a8-499d-8c01-08ee7b240dc4/Screen+Shot+2021-06-14+at+3.28.03+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/b23a6b20-5610-4d57-a7cf-77eaf674b898/Screen+Shot+2021-06-14+at+3.30.54+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/6c56b622-5477-40d0-872c-172fc09b5c43/Screen+Shot+2021-06-14+at+4.04.13+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/a9aa87ef-18ac-4288-a322-8f933afa3ba5/Roomba_FirstTrade_Updated.gif Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/55c18af5-edf0-43f1-95d8-f1342b118efc/Roomba_GoldUpdate.gif Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/0da4905a-2ad5-4739-a9da-44f7f1074c99/Screen+Shot+2021-06-14+at+4.04.31+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/44f2151d-b469-4650-90b2-54c24d8db3ef/Screen+Shot+2021-06-14+at+4.04.41+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/df501244-1f1b-4e5d-b731-62998f284022/Screen+Shot+2021-06-14+at+4.06.33+PM.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/f816ab3c-955d-4080-ad28-9da3dbf37d14/step+1.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/0ce01587-72ca-4f82-ae7f-ea77a16d23a9/step+2.png Celebration principles https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623211858725-IC369IFLNI33XVIG7A49/Screen+Shot+2021-06-08+at+9.09.40+PM.png Celebration principles - Celebration principles Problem: There is widespread perception amongst customers, the public, and regulators that Robinhood gamifies investing, specifically through the use of confetti. Hypothesis: By creating and operationalizing a set of principles through which we can evaluate when and how we celebrate, we can establish a new level of design and content consistency that looks a layer deeper, beyond confetti, and ties how we celebrate back to the Robinhood brand in a clear way. Deliverables: Celebration principles, design framework, revisions to highly visible in-app moments, like first equities trade https://www.graceboatwright.com/component-development daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623880266540-3CDIJMXXDFG0PET1H6GE/tree.jpg Component development https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623777946701-ZVUA9F3BZ4JQC5BARXXL/Screen%252BShot%252B2021-06-15%252Bat%252B10.20.02%252BAM.jpg Component development Most info banners will be purely informational and placed in context throughout the app. When they’re used to communicate sensitive information like trading halts, it’s important to direct customers to a page with more context. Include messaging, like “Tap for details,” to help them understand we’re providing that additional context and not communicating a dead end. https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623880341988-B7PDUQ7GBXUXDFCQS3OD/updated%2Bcontent%2Bstandards.jpg Component development https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623777920163-PHE52HWJ73V1H8OXI64Q/Screen%252BShot%252B2021-06-15%252Bat%252B10.19.52%252BAM.jpg Component development Fixed important alerts are well suited for required actions that don’t warrant immediate attention from the customer (i.e. it’s required, but there’s no impending deadline). Like their more urgent counterpart, fixed, important alerts will always populate a sticky status bar until the customer completes the required action. Aim to carry over the CTA text used in the alert to ensure customers understand the relationship. https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623778069673-U2JUG4H0VYQDKKUWPUBU/Screen%252BShot%252B2021-06-15%252Bat%252B10.20.11%252BAM.jpg Component development To become the “one stop shop” for our customers’ finances, we need to prioritize security features that help customers stay on top of their money. A neutral alert sheet that prompts users to review suspicious activity communicates to users that we’ll let them know if/when something’s off. https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/09dfa0e1-139a-43e6-8067-9900359b5b29/Screen+Shot+2021-06-15+at+9.36.43+AM.png Component development Fixed urgent alerts are often used to communicate serious updates. With this in mind, avoid using financial jargon, like “Cover margin call,” that can add cognitive load and unnecessary stress for the customer. In these cases, adding a secondary CTA to “Learn more” can also help increase confidence and provide them a self-service solution (i.e. prevent a ticket). Fixed, urgent alerts will always populate a sticky status bar until the customer completes the required action. Aim to carry over the CTA text used in the alert to ensure customers understand the relationship between the two and what’s required of them. https://images.squarespace-cdn.com/content/v1/5e56b7e21989995741d8f881/1623785135565-0YN1ZCEC6EHLI5OM4636/all+together+now+alert+sheets.png Component development - Component development Problem: Customers weren’t receiving critical updates because we didn’t have communication surfaces that provided the right level of context and severity. As a result, teams created their own surfaces—leading to an inconsistent user experience. Hypothesis: By building new components for critical updates and removing them from existing ones, customers will be better informed—and, as a result, we’ll receive fewer related tickets. We also hypothesized that engagement with existing surfaces would improve. Deliverables: New in-app components for critical alerts, decision tree framework and content standards (based on user research) to help teams use them effectively